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| Speaking out to Jewish singles
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Pubilicity of SomeoneJewish.com by Golders Green tube station at the heart of London’s Jewish community
Photo: SomeoneJewish.com
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A digital media company has come up with an innovative — and, some might say, truthful if unconventional — poster to promote its dating website to Jewish singles.
The poster, which asks the tongue-in-cheek question, ‘Mother still nagging?’ offers the solution, ‘The answer... SomeoneJewish.com’.
Put up by JMT Ventures to publicise SomeoneJewish.com on December 19 by Golders Green tube station, at the heart of London’s Jewish community, it will remain on display until February 1.
Different location
JMT Ventures is an independent Jewish media and communications company aimed at the global Jewish community.
Leslie Bunder, its co-founder and publishing director, said: “As a Jewish digital media company, we have been looking at ways we can promote SomeoneJewish outside of the online world and, after some thought, we decided to do something different that was at the centre of the Jewish community.” Hence the poster’s location.
Asked to explain how SomeoneJewish differentiates itself from the other existing Jewish dating websites, such as JDate.com and TotallyJewishdating.com, Bunder said: “SomeoneJewish is a premium online Jewish dating service. We offer quality customer support in the UK and provide our members with prompt response to their questions and other help they may need.
“We decided to set it up as there wasn't a premium service in the UK aimed at the Jewish market.
“We make sure members fill in a full profile before it goes live, thereby it enables other members to get a better and fuller insight into a member.”
He hopes the site, which went live last summer, will ‘help UK Jewish singles find, schmooze and meet with other Jewish singles.’
“Great service”
Co-founder and managing director of JMT Ventures, Eamonn Ozerovitch said he believes in not ‘hiding’ his service and in making sure the word Jewish appears in it.
“We have a great service and we are proud to promote it,” he explained. “When I told people we were taking out this billboard, they were somewhat surprised to hear it, especially when [I said] it would have the word Jewish in such large letters.
“Many Jewish organisation and businesses often hide the Jewish word behind acronyms or just use the letter ‘J’ and hope people get it.
“Well, with SomeoneJewish, people clearly know what they are getting. A service to find, meet and schmooze with other Jewish people.”
JMT Ventures started in 1996 with one website, Jewish.co.uk, aimed at the UK community. Aside from its dating website, its Jewish digital media properties now include SomethingJewish.co.uk, DailyJews.com, JewishBlogging.com, JewishReunion.co.uk and JewishJokes.net.
JMT Communications, its marketing arm, provides PR, advertising and design services. Ozerovitch added: “This is the first step in our 2006 plans for SomeoneJewish.
“SomeoneJewish is aimed at all sections of the Jewish community and that means we have invested in doing this to attract them. We hope that by having such a large poster will clearly define us as the Jewish dating service for the community.”
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